Marcos Casanueva, Managing Partner
In the pharmaceutical and life sciences industry, closed-loop marketing (CLM) has become a critical component for successful product, along with enabling relevant interactions with HCPs. In this scenario, Veeva offers a wide array of trusted and compliant solutions through its Multichannel Suite of Products (CLM, Approved Email, MyInsights).It has proven to help companies of all sizes reach their audiences much faster than legacy channels, also being more efficient and compliant.
Pharma companies using VeevaCRM, can capture and analyze the marketing data captured through customer interactions for making the conversation more relevant to healthcare professionals (HCPs). It also provides multi-channel options that can play alone or complement each other, for greater success when engaging with HCPs. However, even with the unmatched value offered by Veeva’s productive features, a majority of pharma companies still struggle to harness its true potential. To make the most of Veeva, today’s organizations require a deeper understanding of effective sales presentations, content creation, and technical knowledge about the CLM platforms. As many organizations lack the necessary resources, they look for a dynamic partner that can assist them at every stage of the content journey.
As a ‘Full Service Partner’ certified by Veeva, iDetailing Creatives, a content creation agency, solves customers’ issues through its highly effective and appealing digital sales presentations designed for VeevaCLM platform. The company focuses on comprehensive messaging analysis alongside an intuitive user interface strategy development to deliver the most engaging user experience that has a long-lasting impression. “We provide a unique balance of experience and expertise aimed at empowering sales representatives with best-in-class CLM presentations,” says Marcos Casanueva, managing partner of iDetailing Creatives.
We remain committed to stay on top of Veeva’s Multichannel CRM and continue to be one of the most specialized partners
With a deep understanding of Veeva’s multi-channel suite of CLM products, iDetailing Creatives provides better support to clients and enables them to take full advantage of every available feature. iDetailing Creatives also has certification for VeevaCRM MyInsights, an innovative data visualization tool. MyInsights empowers sales representatives with actionable insights before they meet with HCPs, allowing them to refine their strategy and elevate their chances of success. In addition, iDetailing Creatives leverages Veeva CRM Approved Email to support tailored emailing with HCPs without the regulatory risks associated with traditional emails. “We remain committed to staying on top of Veeva’s Multichannel CRM and remainingone of the most specialized partners,” adds Casanueva.
iDetailing Creatives’ effective CLM sales presentations are based on three fundamental aspects: make every minute count, make it personal, and engage through interactions. During a sales presentation, since time is of utmost importance, the company creates an intuitive, easy to follow, compelling story to get the message about a pharma company’s offering across to HCPs quickly. Studies show that storytelling helps sales messages resonate to a greater extent than straightforward product descriptions. And rightly so, iDetailing Creatives prioritizes content and displays it using rich slides and intuitive interfaces. This is followed by meaningful discussions based on the HCP’s profile, which includes interests, location, specialty, previous interactions, and language, to name a few. The HCPs are also given a chance to engage further through hands-on interactions such as simulators, dashboards, interactive maps, and educational gaming, among others, which helps create a long-lasting impression. To that end, iDetailing Creatives’ sales presentations add value to a client’s sales force and innovative CLM software to get better results.
“We help our clients make the most out of every single minute shared with the HCP to make their brands the partner of choice,” says Casanueva. Over the last five years, iDetailing Creatives has delivered over 100 projects for top health science companies across 20 countries and in several languages. The company recently partnered with Nestle to aid in the launch of a new product and presented demos at a convention for marketers. Moving ahead, iDetailing Creatives is keen on maintaining the quality of its services and partnering with new clients to help them in their Veeva CRM journey.