Commune Digital
Dynamic Multichannel Content Creator

Today, as the COVID-19 pandemic is pushing the entire world into adopting non-face-to-face communication as a preventative measure against the contagious disease, the pharma space is witnessing a shift from conventional marketing to digitalized communication strategies. Consequently, many pharma firms are now turning to digital marketing and communication solutions to boost the efficacy, simplify non-face-to-face communication, and effectively market their products.

However, in considering the use of digital communication channels to overcome the current barriers on conventional face-to-face communications forced on the industry by COVID 19, many pharma firms are also looking for answers to the more strategic, longer-term question of how to establish a framework that can sustainably engage with their target audiences mor effectively. “It's about how do we make sure that each and every customer externally, is getting a truly needs based surround sound information and marketing support model that reflects their particular and nuanced requirement for the brand and the business that they engage with” says Darren Magick, head of the strategy, APAC digital health at Commune Digital.

In response to this challenge, Commune Digital has partnered with Veeva—an industry-leading healthcare CRM provider—that assists pharma companies to engage with healthcare professionals to deliver relevant, targeted and customised content to support their clients’ brands and commercial goals. Through this partnership, Commune Digital develops dedicated marketing content geared to assist its clients in making the most of their CRM and marketing deployments.

Commune Digital provides end-to-end support in harnessing the complete benefit of Veeva’s comprehensive CRM solution suite. As a Veeva accredited multi-channel marketing partner, Commune Digital assists customers at every stage of the content journey. Furthermore, the company has developed content playbooks in conjunction with the healthcare CRM giant to optimize the utilization of Veeva’s capabilities. “Our playbooks enhance operational readiness within client firms, thereby maximizing the deployment of Veeva’s offerings,” adds Magick. With such unmatched value, Commune Digital has received overwhelmingly positive feedback on its dedicated content. Commune Digital is continually developing better and more meaningful offerings to boost marketing endeavors for pharma companies across the world.

Our playbooks facilitate operational readiness and deployment of Veeva’s offerings to be maximized within client firms

The company begins every client engagement by assessing the critical elements of a client’s existing customer engagement framework, from privacy and compliance to their percentage of opt-ins by the target audience. Magick states this is a key component in Commune Digital’s success as it enables the seamless alignment of a client’s engagement architecture with its superior and dedicated marketing content, thereby satisfying the client’s needs. Following this, the company leverages Veeva’s state-of-the-art data analytics and recognises the most suitable channels to help the client market their products. Once this is achieved, Commune Digital integrates the client’s existing marketing systems with Veeva to enable journey-based, automated multi-channel marketing to effectively engage with healthcare professionals. And once a client’s technical infrastructure and marketing needs are optimized, Commune Digital configures a precise and bespoke solution that is guaranteed to deliver success.

With such a robust engagement methodology, Commune Digital has ignited several success stories. In one instance, the company assisted a large pharmaceutical company transition their client engagement posture from legacy systems to next-gen digital solutions. When the client approached Commune Digital, their marketing was completely reliant on legacy systems and conventional face-to-face communication. Partnering with Commune Digital, the client was able to optimize their marketing architecture and deploy a multi-channel environment that integrates traditional and digital modes of communication with automated marketing. “We helped the client serve the right content to the right audience at the right time and delivered on our promise to significantly boost their engagement on multiple channels,” states Magick.

Looking forward, the company aims to move beyond the technical setup and configuration aspects of engagement and enter the emerging world of understanding the content that works best from a non-face-to-face point of view. Magick mentions the reason behind this roadmap by elaborating on how traditional marketing strategies that were successful in the past are going obsolete in today’s business ecosystem due to the ever-evolving and dynamic demands of end user customers. To deal with this constant shift, Commune Digital is currently developing technology applications that can help clients fulfill their specific and nuanced brand and marketing requirements. To conclude, Magick reiterates the core competency of his company, “Unlike other multi-channel marketing vendors, we do not just deploy the technology required to engage with customers but also help clients wield their deployments to deliver sustainable success.”